For the launch of Mastercard’s partnership with the Rugby World Cup 2020, aip were asked to design and build an activation in central London that would replicate the impact of a tackle from a professional rugby player. Combining 3D 360 virtual reality content with a haptic suit, visitors were able to experience the impact of a tackle from one of the three Mastercard ambassadors - Maggie Alphonsi, Jason Robinson or Chris Robshaw. The aim for Mastercard was to not only launch the partnership with the Rugby World Cup, but also to bring a new audience to get involved in the sport.