Case study
Mastercard: feel the impact of a professional tackle.
An activation in central London for the launch of Mastercard’s partnership with the Rugby World Cup.
- Client
- Mastercard
- Service
- Brand activation
- Location
- Central London
The brief
Mastercard asked us to design and build an activation that would replicate the impact of a tackle from a professional rugby player.
What we built
Combining 3D 360 virtual reality content with a haptic suit, visitors could experience the impact of a tackle from one of three Mastercard ambassadors: Maggie Alphonsi, Jason Robinson or Chris Robshaw.
The aim was not only to launch the partnership with the Rugby World Cup, but also to bring a new audience to get involved in the sport.
