Case study
The AA: Where’s Bot Been activation
aip were asked by TMP to design and build a large activation for The AA for their Where’s Bot Been competition.
- Client
- The AA
- Service
- Brand activation
- Location
- Shopping centres across the UK
The brief
aip were asked by TMP to design and build a large activation for The AA for their Where’s Bot Been competition.
What we built
This included augmented reality and iPads that members of the public could use to play the interactive game. We installed the activation overnight at various shopping centres throughout the UK.
